Behind the brand Shiseido

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Behind the brand: Shiseido

Behind the brand: Shiseido

From the sensorial textures of its high-performance skincare products to the feel-good power of its beautifully crafted make-up, Shiseido takes a holistic approach to beauty and wellbeing. Discover its sought-after products and learn more about Shiseido's heritage, as we bring you an insider look at the Japanese beauty brand.

Four things you didn't know about Shiseido

First Shiseido store

#1 It's one of the world's oldest cosmetics companies

Behind its cutting-edge technologies and sleek design, Shiseido boasts a dedication to beauty and wellbeing that spans more than 140 years. Founded in 1872, Shiseido began life as Japan's first western-style pharmacy and evolved from founder Arinobu Fukuhara's desire to offer Japanese people their first alternative to traditional Eastern remedies. Today, Shiseido continues to fuse Eastern theory and culture with Western science, incorporating ingredients native to Japan into its technology-rich skincare, make-up and fragrances.


#2 It's the beauty insiders' best-kept secret

Delve into the make-up kits and beauty cabinets of the world's leading beauty experts, and chances are you'll find a Shiseido classic. From skincare must-haves such as its Bio-Performance Super Revitalizing Cream (a cult anti-ageing favourite for targeting early lines and wrinkles) to make-up must-haves including Lacquer Rouge Lipstick (the go-to lip product of choice for glossy, lacquer-style colour), those in the know swear by Shiseido.

Tip: We won't be parted from our Shiseido Eyelash Curlers - think pretty, wide-awake eyes in an instant.


#3 It's the brand behind your favourite runway make-up trends

Whether it's glowing, bronzed skin at Michael Kors, an edgy swoosh of eye colour at Marc Jacobs or pretty pastels at Narciso Rodriguez, you can be sure that world-renowned make-up artist and Shiseido Artistic Director, Dick Page, crafted his covetable runway make-up looks using Shiseido products. Take a tip from his refreshing 'no-rules' approach and multi-task your make-up, using lipstick as blusher.

Range of Lipsticks

Try using Shiseido Perfect Rouge Lipstick in Dragon.

"It's something you can use on lips and cheeks" says Page.


#4 Shiseido products are steeped in science and innovation

Suncare range

With 10 research centres around the world and on-going collaborations with leading global institutes, it's no surprise that Shiseido products are steeped in science and research. Forward-thinking from the start, Shiseido has led the way with its innovations - from breaking with convention to produce Japan's first flesh-toned powder in 1906, to pioneering a host of industry 'firsts'. Shiseido was the first brand to introduce suncare to Japan in 1923; the first brand in the world to launch UVA sun protection in 1986, and the first brand to manufacture skincare ingredient hyaluronic acid outside the body.


Intrigued? Explore Shiseido's range of skincare, make-up, bodycare, fragrance and men's products in full today and discover Japan's best-kept beauty secret.

Buy Shiseido now.

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