Alain Pichon

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Information & Advice

Beauty Uncovered

WrittenbyKate Hillon01/09/2008


Alain Pichon

Alain Pichon is descended from four generations of hairdressers and started his career in France 26 years ago. In 1985, Alain came to London, excited by the prospect of “merging the French technique of styling with the structure of English haircutting”.

Alain Pichon is descended from four generations of hairdressers and started his career in France 26 years ago. In 1985, Alain came to London, excited by the prospect of “merging the French technique of styling with the structure of English haircutting”.

Alain is an established expert, currently working with L'Oreal as the creative stylist of Elnett and Elvive and L'Oreal Paris Studio Line, he has worked with many companies, travelled internationally for fashion shows, editorial shoots and celebrity clients. Alain lives in London with his Swedish wife and two children. He loves to travel, listening to music, cooking for friends and family and playing tennis with his son.


1. What is your favourite ever hair care tip?

Treat your hair as you would treat your skin and use the valuable night time hours to restore its bounce and suppleness. It’s important to include moisturising maintenance into your routine, I would recommend using a night serum, like L’Oréal Paris Elvive Re-Nutrition Night Serum with royal jelly, which you simply smooth through your hair before going to bed. The more you condition, the softer and healthier your hair will be.


2. You must have quite a hectic schedule - what do you do to relax?

I travel to different destinations every week so my schedule doesn’t allow me much time to relax! Before I board a plane I like to take 10- 15minutes to stretch and prepare for being sat down for several hours. It can also be a good way to pick the best remaining seats, as I am usually last on the plane! I also practice yoga and listen to music to get myself in a relaxed mood.


3. Describe your look 10 years ago

I was a little overweight back then as my wife had been pregnant and we had both been enjoying our food. At the time I was working with Sting and Trudie Styler, who are both adept in practising Yoga, and I was inspired to start learning, to get back into shape. My style 10 years ago was more about keeping the hair on my head and not worrying too much about the future. I used to wear a lot of green coloured clothes mixed with a black corduroy jacket. I always like playing with my facial appearance, beard, moustache… and still do today!


4. Tell us a hair care secret no one else knows...

Recently, I was introduced to one of the most re-hydrating treatments available, L’Oréal Paris Elvive Re-Nutrition Deep Replenishing Masque. Now here’s my secret … Separate your hair into five sections, one in the nape area and two on either side of the nape. Liberally apply the masque onto the bottom two thirds of the lengths (this is where the hair is usually dried out) and then wrap each section in foil. Plug in your strengtheners and when hot, run the irons over the foil wrapped hair, flattening and heating each section. The masque reacts with the heat, allowing it to penetrate much deeper into the shafts of the hair cuticles, transferring all the nutrition from the cream into the hair.  Now, don’t tell anyone, but it’s the best result your hair can get in a single treatment, leaving it soft, manageable, tangle and frizz free!


5. What has been your career highlight so far?

I have been fortunate to have so many great experiences with celebrities and on fashion shoots. Some I really enjoyed were working on the Britney Spears Toxic video in Los Angeles, creating the bridal hair for Claudia Schiffer’s wedding, styling Madonna’s hair for her first press appearance with Guy Ritchie and styling Prince William and Prince Harry for the Vanity Fair cover shoot by Mario Testino. 


6. What are the 3 products you can't live without?

These products never leave my kit, with them I can create all styles from the most natural to the most polished hairdo. L’Oréal Paris Elnett Hairspray is perfect for invisible hold, L’Oréal Paris Studio Line Indestructible Gel as its extreme hold enables any style to keep its shape and finally L’Oréal Paris Elvive Smooth-Intense Shampoo, just shampoo and diffuse dry for the most natural look.


7. What is your favourite celebrity look/ which celeb do you think has the best hair?

I am still really excited by fringes, long, or short with more attitude than ever, worn natural, like Rachel Bilson, or like the girls from the band CSS. Katie Holmes haircut is great because the off-cut bob shape looks amazing on shiny hair. Lindsey Lohan‘s always has an amazing mane of beautiful colors which suit her skin tone. Finally, Laetitia Casta, as I just did her hair for the new Ralph Lauren Fragrance shoot.


8. If you weren't in the hair/ beauty industry, what would you be doing?

I really believed when I was a lot younger, watching movies with Alain Delon and Gerard Depardieu that I wanted to be an actor! I followed the careers of my ancestors, but there was a particular individual, who did inspired me to consider practicing some kind of holistic therapy, maybe rhythm massages?


9. What do you envisage being the 'next big thing' within the beauty industry?

We have to realise that the beauty industry has grown tremendously since our mother’s time, in the last 10 years more beauty products have been introduced than ever. With the evolution in technology it’s probable that with time new substances and super efficient ingredients will be discovered. 


10. What's the worst hair care myth you have ever heard and want to put straight?

Have you heard the myth about shaving a baby’s scalp to alter their natural hair texture? The hair a baby is born with will, or will not be, the hair they grow up with, but shaving a baby’s head will definitely not change the texture of the hair, nor will it cause the hair to grow faster or thicker.


11. What do you think of natural and organic products?

Whether using natural or organic products, the biggest point of difference environmentally comes from the user’s lifestyle. We should all try to do our best to find a balance in the use, re-use or misuse of products.

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