Model Me Erin OConnor

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Model Me Erin O'Connor

Want gorgeous supermodel tresses? Now you can thanks to the Model.Me Erin haircare range, a brilliant collaboration between the salon expertise of hair aficionados TONI&GUY and the vision and experience of supermodel Erin O'Connor.

Kate Hill

Kate Hill

Editorial Assistant

Published 1st September 2008

Want gorgeous supermodel tresses? Now you can thanks to the Model.Me Erin haircare range, a brilliant collaboration between the salon expertise of hair aficionados TONI&GUY and the vision and experience of supermodel Erin O'Connor.

There aren't many models as edgy and Brit-cool as Erin O'Connor. A regular fixture on the catwalk, she has graced the cover of Vogue, appeared in countless advertising campaigns for Versace, Valentino and M&S, and is vice-chairman of the British Fashion Council.

So working with her to develop the Model.Me haircare range was an obvious choice for TONI&GUY. 'Erin's a natural fit with TONI&GUY-she's fearless with her hair and not afraid to try new styles,' says Sacha Mascolo-Tarbuck, the company's global creative director.

Erin's hair essentials

The Model.Me Erin range features five must-have haircare essentials representing Erin's unique style and attitude so it's perfect for those who like to experiment with their style, or who are wearing this season's funky bobs and sharp crops.

'I jumped at the chance of being involved in the range,' says Erin. 'TONI&GUY is a directional and experimental brand, which is something I've always embraced when it comes to my own hair. And Model.Me e feels like an equal partnership between myself and TONI&GUY.

'I've been a muse for fashion designers in the past, but having the chance to create something I really believe in and being able to put my own stamp on it was so exciting. My hair is a huge part of who I am.'


Experimenting with different styles

'I feel that my hair is a reflection of my personality; a way of expressing myself. I like to push boundaries and experiment by trying different looks. I'm never scared to go for a radical change of style.

'My hair has been instrumental in my career. It was really long when I first started modelling, but I like having short hair now. It's my own interpretation of femininity – you don't have to have long hair to be feminine. And it shows off my neck, which I'm told is one of my best features!'

Model.Me: Erin's five must-have products

  • Illuminating Shampoo, and Illuminating Conditioner cleanses tresses and removes residue from product build-up.
  • The Matt Styling Paste gives a tousled finish on short, choppy styles and is great when I need to make my hair behave!' says Erin.
  • 'On a daily basis, I'm a definite wash-and-go kind of girl but, for an edgy look, my Creative Styling Glue is brilliant.' If you're looking to make a statement, this is the product you need; it's designed to sculpt and mould experimental styles and create a high-impact, dramatic finish.
  • Quick Fix Dry Shampoo is a lifesaver for all hair types, containing an odour-neutralising ingredient that helps to absorb excess oils. 'I even gave some to my little sister to test,' says Erin, 'because I knew she'd be brutally honest with me!'


Other products in the Model.Me range

Model.Me Helena
Model.Me Jamelia

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