Lynx - History of the Brand

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Lynx - History of the Brand

THE UK'S NUMBER ONE MALE GROOMING BRAND WAS ORIGINALLY LAUNCHED IN FRANCE BACK IN 1983, UNDER THE NAME AXE. THEN IN 1985, LYNX WAS INTRODUCED TO THE UK.

Lynx was the first ever body spray to be launched as a stand-alone brand and quickly made fragrance an essential part of a guy's daily grooming routine. At its inception there were just three signature scents - Amber, Musk and Spice - but these were just the start of things to come.

Lynx created dozens of iconic fragrances which became almost legendary amongst men, including Java, Nevada, Alaska and Voodoo. The distinct personalities of these classic fragrances earned them a place in Lynx's history.

Over the years, the fragrance variants took on even bolder personalities. This was the era of Africa, Atlantis, Inca... This was the era of the Lynx Effect.

As times changed, so did the product range - expanding into all aspects of male grooming; from shower gels and eau de toilette, to the launch of anti-persipirant in 2003. Shampoos and hair styling products followed soon after, making Lynx an essential part of morning grooming routines for guys across the country.

Lynx has made waves out of the aisles too, with a series of inventive advertising campaigns. Angels fell with Excite. Apollo will see a man sent to space. Peace brought the world together using the power of attraction. Each individual campaign was as highly anticipated as the launch of the new product itself - and the Lynx fan base couldn't get enough.

Today, the latest fragrances and their ever-evolving designs continue to mature with the guys who use them, with the likes of Peace and Gold Temptation really establishing Lynx as the go-to groomer for 20-30 year old guys. Having been with our guys from their early school days, through adolescence and into the workplace, it's firmly attuned to what they want and need.

With this ever-expanding repertoire, Lynx has maintained its trusted credentials to this day, perfectly tailoring its range to the modern man and firmly establishing it as the UK's go-to grooming brand.

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