LOréal Préférence Very Platinum

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Product description

Reveal your inner blonde goddess with our new generation of supreme lightening technology, with up to 6-levels of lift. Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with L'Oreal's exclusive High Shine Elixir. With our luxurious fragrance to help enhance your lightening experience.

How to Use

Test 48 hrs before use

Ingredients

Lightening Powder: Formula No: 1113401, Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891 / Titanium Dioxide, Silica, Kaolin, EDTA, F.I.L. Code: C54017/1,Lightening Crème: Formula No: 1113465, Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate, Pentasodium Pentetate, Carbomer, Parfum / Fragrance, F.I.L. Code: C54016/1,Developer Crème: Formula No: 1071397, Aqua / Water, Paraffinum Liquidum / Mineral Oil, Cetearyl Alcohol, Hydrogen Peroxide, Steareth-20, PEG-4 Rapeseedamide, Tocopherol, Sodium Stannate, Polyquaternium-6, Pentasodium Pentetate, Phosphoric Acid, Tetrasodium Pyrophosphate, Hexadimethrine Chloride, Glycerin, F.I.L. Code: C42424/1,Brass-defy Conditioner: Formula: 1102469, Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Isopropyl Alcohol, Hydroxyethylcellulose, Trideceth-6, Guar Hydroxypropyltrimonium Chloride, Linalool, Hexyl Cinnamal, Chlorhexidine Digluconate, Benzyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Limonene, Geraniol, Amyl Cinnamal, Benzyl Benzoate, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium, Methosulfate, Sodium Hydroxide, Parfum / Fragrance, F.I.L. Code: C54188/1,Hi-Shine Elixir: Formula No: 1089359, PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Ethylhexyl Methoxycinnamate, F.I.L. Code: C48976/1,Please check back of pack for up to date ingredients

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L'Oréal Préférence Very Platinum

4365313

3.8 out of 5 based on 5 user reviews Permanent

£7.49 or 749 points

7.49
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L'Oréal Préférence Very Platinum 3.8 5 5 5
Amazing! A couple of months ago I went from having black hair to platinum blonde and it took ages for me to get there. This product helped a lot. It gave it that final boost to the colour I wanted my hair to be and it didn't really damage my hair. I think this product is great for maintaining a colour for a period of time or going from a light/medium blonde to platinum. The mixture enables the colour to be easily distributed evenly all over the hair and is very easy to wash out. I would totally recommend this to anyone looking to go that shade lighter. 05 October 2012
Not sure what I expected... So I grabbed this box mostly by accident, thinking it was just the normal dye and then read the instructions wrong and left it on too long. I also missed a chunk of my roots (I swear I covered everything but nope there is a patch of mousey brown still). It was way lighter than expected and my shoddy application somewhat ruined the effect. However, after my hair recoveres a bit I'll be buying another box of it! I did find it more goldy/yellowy than I like my hair to be so I used the Bleach White Toner to get rid of them, and while it's still a bit patchy I think I'm rocking it :) 28 May 2014
Contains bleach! Having purchased this product I opened it only to find that it contains bleach so I had to change it. My fault but I cannot use bleach. However Boots deserve 5 stars for changing without a quibble! 30 November 2013
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Introducing new Very Platinum from Préférence. Reveal your inner blonde goddess with our new generation of supreme lightening technology, with up to 6 levels of lift.

Collect 28 points with this purchase

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