LOréal Préférence Very Platinum

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Product description

Reveal your inner blonde goddess with our new generation of supreme lightening technology, with up to 6-levels of lift. Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with L'Oreal's exclusive High Shine Elixir. With our luxurious fragrance to help enhance your lightening experience.

How to Use

Test 48 hrs before use


Lightening Powder: Formula No: 1113401, Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891 / Titanium Dioxide, Silica, Kaolin, EDTA, F.I.L. Code: C54017/1,Lightening Crème: Formula No: 1113465, Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate, Pentasodium Pentetate, Carbomer, Parfum / Fragrance, F.I.L. Code: C54016/1,Developer Crème: Formula No: 1071397, Aqua / Water, Paraffinum Liquidum / Mineral Oil, Cetearyl Alcohol, Hydrogen Peroxide, Steareth-20, PEG-4 Rapeseedamide, Tocopherol, Sodium Stannate, Polyquaternium-6, Pentasodium Pentetate, Phosphoric Acid, Tetrasodium Pyrophosphate, Hexadimethrine Chloride, Glycerin, F.I.L. Code: C42424/1,Brass-defy Conditioner: Formula: 1102469, Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Isopropyl Alcohol, Hydroxyethylcellulose, Trideceth-6, Guar Hydroxypropyltrimonium Chloride, Linalool, Hexyl Cinnamal, Chlorhexidine Digluconate, Benzyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Limonene, Geraniol, Amyl Cinnamal, Benzyl Benzoate, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium, Methosulfate, Sodium Hydroxide, Parfum / Fragrance, F.I.L. Code: C54188/1,Hi-Shine Elixir: Formula No: 1089359, PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Ethylhexyl Methoxycinnamate, F.I.L. Code: C48976/1,Please check back of pack for up to date ingredients

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L'Oréal Préférence Very Platinum


2.11 out of 5 based on 19 user reviews Permanent

£7.99 or 799 points


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L'Oréal Préférence Very Platinum 2.1 5 19 19
Amazing! A couple of months ago I went from having black hair to platinum blonde and it took ages for me to get there. This product helped a lot. It gave it that final boost to the colour I wanted my hair to be and it didn't really damage my hair. I think this product is great for maintaining a colour for a period of time or going from a light/medium blonde to platinum. The mixture enables the colour to be easily distributed evenly all over the hair and is very easy to wash out. I would totally recommend this to anyone looking to go that shade lighter. 05 October 2012
I AM FURIOUS do not buy this product i really trsuted it to turn my light blonde hair platinum white but instead it is horrid!!!! its yellowy brassy like a light bulb not remotely white DO NOT BUY THIS it is absoolutely terrible 3 of my friends did their hair at the same time as me all different types of hair all different shades of light blonde and they all look TERRIBLE 05 January 2013
I'm really dissappionted. My hair was already light ash blonde but it still made it go yellow......don't use it ... 29 April 2013
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Introducing new Very Platinum from Préférence. Reveal your inner blonde goddess with our new generation of supreme lightening technology, with up to 6 levels of lift.

Collect 28 points with this purchase

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