LOreal Preference Les Blondissimes Very Platinum Hair Dye

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Product description

Reveal your inner blonde goddess with our new generation of supreme lightening technology, with up to 6-levels of lift. Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with L'Oreal's exclusive High Shine Elixir. With our luxurious fragrance to help enhance your lightening experience.

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L'Oreal Preference Les Blondissimes Very Platinum Hair Dye

4365313

4.25 out of 5 based on 4 user reviews Permanent

£7.49 or 749 points

7.49
L'Oreal Preference Les Blondissimes Very Platinum Hair Dye 4.3 5 4 4
Amazing! A couple of months ago I went from having black hair to platinum blonde and it took ages for me to get there. This product helped a lot. It gave it that final boost to the colour I wanted my hair to be and it didn't really damage my hair. I think this product is great for maintaining a colour for a period of time or going from a light/medium blonde to platinum. The mixture enables the colour to be easily distributed evenly all over the hair and is very easy to wash out. I would totally recommend this to anyone looking to go that shade lighter. 05 October 2012
Not sure what I expected... So I grabbed this box mostly by accident, thinking it was just the normal dye and then read the instructions wrong and left it on too long. I also missed a chunk of my roots (I swear I covered everything but nope there is a patch of mousey brown still). It was way lighter than expected and my shoddy application somewhat ruined the effect. However, after my hair recoveres a bit I'll be buying another box of it! I did find it more goldy/yellowy than I like my hair to be so I used the Bleach White Toner to get rid of them, and while it's still a bit patchy I think I'm rocking it :) 28 May 2014
Contains bleach! Having purchased this product I opened it only to find that it contains bleach so I had to change it. My fault but I cannot use bleach. However Boots deserve 5 stars for changing without a quibble! 30 November 2013
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Introducing new Very Platinum from Préférence. Reveal your inner blonde goddess with our new generation of supreme lightening technology, with up to 6 levels of lift.

Collect 28 points with this purchase

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