LOreal Preference Les Blondissimes Extreme Platinum Hair Dye

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Product description

The ultimate generation of extreme lightening performance, with absolute purity from L'Oreal's exclusive brass-defy conditioner. Enhanced with Hi-Shine Elixir for spectacular Brilliance. Experience up to 8-level lightening power, with absolute purity and brilliance sealed for weeks. And a Fragrance that significantly improves the lightening process

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L'Oreal Preference Les Blondissimes Extreme Platinum Hair Dye


3.21 out of 5 based on 43 user reviews Permanent

£7.49 or 749 points

L'Oreal Preference Les Blondissimes Extreme Platinum Hair Dye 3.2 5 43 43
Even after leaving the product on for 10 minutes over the max time, my hair was still yellow I have naturally dark blonde hair and have coloured my hair an ash blonde for several years now. I thought I would try a platinum colour and I wanted to use a brand I trusted to ensure it went fine. The packet did say that even brown hair could go platinum and so I thought I would have no problems. The instructions said not leave the colour on for longer than 45 minutes however I noticed it was still very yellow at 45 minutes and so I left it on for ten more minutes but it was still very yellow even after all that time. The "brass defy" conditioner is just a purple tone conditioner which normally would be good for toning out yellow but didn't really make a difference due to how yellow the dye came out. I had also used a purple shampoo to try and calm the yellow down but that didn't work either! It is a massive shame as the colour looked stunning and I've always used L'oreal hair colours. However, I would NOT recommend anyone use this product. So disappointing! 31 March 2013
DO NOT BUY IT They should ban this product!!! I now have canary yellow hair - please please DO NOT buy this - your crowning glory will not be platinum but yellow/orange....... It's disgraceful don't waste your money 31 March 2013
Think I need another application Ok so as a child I was naturally platinum blonde, in my teens I went ashy which went dull. My usual dye is the pearl blonde. My roots are an ashy blonde colour. Put this all over....doesn't lift great I did have some platinum elements to my hair but a lot of yellow. It was patchy in places but this was due to my application technique. In my experience you can usually only tell the real colour after your first wash which usually washes a bit lighter. I think I will need another application which I'm confident will lift it and get rid of any yellowy tones. This will not lift brown hair, it won't, and if you are already light I think you may need more than one application. Long or thick hair will require more than one box of product and the thick mixture makes it hard to mix in the bottle. My advice is buy a mixing bowl and brush to mix, the bottle is useless the product is too thick. Ok product overall if your lifting light hair WONT lift brown or dark hair so don't attempt, it struggled with my ashy blonde hair which will need another application. On the plus side it was not over drying and didn't have a strong smell. 07 March 2014
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Introducing new Extreme Platinum from Préférence. Reveal your inner blonde goddess with our new generation of supreme lightening technology, with up to 8 levels of lift.

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