LOreal Preference Les Blondissimes Extreme Platinum Hair Dye

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Product description

The ultimate generation of extreme lightening performance, with absolute purity from L'Oreal's exclusive brass-defy conditioner. Enhanced with Hi-Shine Elixir for spectacular Brilliance. Experience up to 8-level lightening power, with absolute purity and brilliance sealed for weeks. And a Fragrance that significantly improves the lightening process

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L'Oreal Preference Les Blondissimes Extreme Platinum Hair Dye


3.17 out of 5 based on 42 user reviews Permanent

£7.49 or 749 points

L'Oreal Preference Les Blondissimes Extreme Platinum Hair Dye 3.2 5 42 42
This actually worked for me After using Live XXL and turning my hair bright yellow, I tried this. My hair had been toned down at a hairdressers so it was an ashy blonde, and my natural hair is a dark blonde. The hair dye is a little difficult to spread over the hair as others have said, but it does smell nice and didn't make my eyes sting, compared to the Live XXL which made my head burn. I had to use two boxes as my hair is long. The colour turned out to be a very light blonde. It was slightly yellow, but I put some Touch of Silver purple shampoo on it for 10 mins and it took the brassiness out. Overall I was very pleased. Slightly yellow is to be expected to be honest, you can't really expect a box dye to turn your hair from brown to completely platinum in one step. I have used this product several times on my dark roots and it has brought it up really light, almost white. The purple conditioner that comes with it is good too. My hair feels very nourished and soft afterwards. I recommend using the Touch of Silver shampoo weekly to keep the brassiness away. There is also an every day shampoo and conditioner by the same brand that you can get for very cheap. I have added the links below in the related products section. 19 January 2013
Rubbish!! Very misleading I usually bleach my roots with 9% and then apply Stockholm 10.21 as a toner for 10 mins, to get the exact colour on the box. I seen this dye and thought it may stop me needing to pre bleach and will do it all in one? I was very wrong, it's brassy and patchy so I now need to go and buy another dye to tone. Definitely not platinum and my roots are not dark by any means naturally, a very light brown if that. Avoid like the plague! 23 November 2012
Worst I have ever used When it comes to colouring and bleaching my hair I am pretty experienced at it. After taking my hair to level 10 (lightest blonde) I saw this and desperately wanted it to work as I have always wanted to be true platinum. I followed the instructions to the letter but the mixture is so extremely thick that I just couldnt get it through my hair. I would apply it to a very thin section at a time but even that didnt work to cover the strands. A whole box did less than 1/5 of my hair. In the end, after trying to get it on for at least what must have been 30 minutes I gave up and just washed it out. It also had not changed the colour at all. Half the problem I think is that the instructions say to apply it to dry hair - its impossible! Even 5 boxes would have struggled to cover all my hair properly. Waste of money. 28 December 2012
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Introducing new Extreme Platinum from Préférence. Reveal your inner blonde goddess with our new generation of supreme lightening technology, with up to 8 levels of lift.

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