Information & Advice
Discover the history behind Dior, the leading make up, skin care and fragrance brand.
Christian Dior's ongoing desire was to make women elegant. With this in mind, he designed dresses, created fragrances and invented make up looks for them. Today, the energy of the House of Dior is completely devoted to innovation, with unique colours, textures and fragrances intended to incite emotion. The Dior spirit undertakes a never-ending quest for Beauty in order to meet the demanding needs of the most sophisticated, sexy and elegant women.
Sometimes bold, sometimes floral, Dior fragrances all express a state of mind, a lifestyle, an enchantment that always leaves a touch of seduction in its wake.
Red... This is the colour chosen by Christian Dior in 1947 to light up the lips of all women. Then, Dior created the 'Looks', a complete make up range that changed with each season. Every year, the new collections offer bold, creative and vibrant shades. Women can satisfy their desire to be sexier than ever.
Lightweight materials, unique moisturising effects, revolutionary textures... To meet the needs of the most demanding women, 200 experts work each day in the Dior Innovation Center to design and develop products that are increasingly effective.
A magical encounter between women, beauty and science.
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Dior Beauty Expertise
From 1954 to present day, the Dior brand has always been a front-runner in the beauty industry.
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