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Information & Advice


The House of Dior
Discover the history behind Dior, the leading make up, skin care and fragrance brand.

Published 14/04/2010

Dior has been a leading light in the fragrance and beauty industry for decades. Now discover where and how it all started.

The House of Dior

Christian Dior's ongoing desire was to make women elegant. With this in mind, he designed dresses, created fragrances and invented make up looks for them. Today, the energy of the House of Dioris completely devoted to innovation, with unique colours, textures and fragrances intended to incite emotion. The Dior spirit undertakes a never-ending quest for Beauty in order to meet the demanding needs of the most sophisticated, sexy and elegant women.

Dior, Couturier Perfumer

Whether they are sophisticated, sensual, natural or elegant, women can discover their ideal fragrance at Dior.

Sometimes bold, sometimes floral, Dior fragrances all express a state of mind, a lifestyle, an enchantment that always leaves a touch of seduction in its wake.

Brilliant Trends and Colours

Red... This is the colour chosen by Christian Dior in 1947 to light up the lips of all women. Then, Dior created the 'Looks', a complete make up range that changed with each season. Every year, the new collections offer bold, creative and vibrant shades. Women can satisfy their desire to be sexier than ever.

Innovation and Customised Programme

Lightweight materials, unique moisturising effects, revolutionary textures... To meet the needs of the most demanding women, 200 experts work each day in the Dior Innovation Center to design and develop products that are increasingly effective.

A magical encounter between women, beauty and science.

Click here to view all the products from the Dior fragrance, skin care and make up ranges.

Read more like this:
Dior Beauty Expertise
From 1954 to present day, the Dior brand has always been a front-runner in the beauty industry.

Related categories:
Dior fragrance
Dior skin care
Dior make up

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