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How It Works


Colgate® Max White One Optic's unique formula contains clinically proven optic brighteners that activate when you brush leaving your teeth looking instantly* whiter right from the first brushing.


The optic brighteners work by reflecting light with unique cleaning particles that safely remove stains and make teeth smooth and clean. Plus, because the toothpaste foam turns blue when the optic brighteners are activated, you're able to witness the magic in action!

Complement your Max White One Oral Care regime

For a whiter smile, complement your new Colgate® Max White One Optic with;

Colgate 360° Max White One Medium Powered Toothbrush


Power away bacteria for a healthy whole mouth clean. Polishing bristles and a dual-action brush head helps whitens teeth in 1 week by removing surface stains.

Colgate Max White One alcohol free mouthwash - 500ml Sensational mint


Colgate Max White One alcohol free mouthwash has an advanced stain prevention technology to keep teeth white for longer. Use it twice a day after brushing for a healthier, fresher mouth.

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