Colgate Sensitive Pro-Relief Whitening Toothpaste 75ml

Cookies on our site

We use cookies to provide you with the best experience on our site. If you continue shopping with us we'll assume that you're happy to receive cookies. Find out more about cookies x

WebMD Link

  Can't find country?

Please note that changing your country whilst shopping will remove all items from your basket.



Product description

Colgate® Sensitive Pro-Relief™ + Whitening

An exclusive Pro-Argin™ formula with a new technology that dental professionals use on their patients to provide sensitivity relief.

How does Colgate® Sensitive Pro Relief™ + Whitening work?

Most other sensitive toothpastes primarily numb the pain

Colgate® Sensitive Pro Relief™ + Whitening works by plugging the channels that lead to sensitive tooth nerves, to block the pain

With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity

Its low abrasive formula gently effectively removes stains, helping to restore the natural whiteness of your teeth

Colgate® Sensitive Pro-Relief™ Whitening

Tooth sensitivity is never fun, especially when it is caused by your favourite food and drink, be it hot, cold, sweet or acidic.

Many adults in Britain suffer from tooth sensitivity. The condition occurs when enamel erosion and gum recession expose thousands of channels that lead to the tooth's nerve centre. When you drink something cold, hot, sweet or acidic, sensations are carried down these channels causing pain.

Common causes

Tooth sensitivity is not uncommon and can result from many factors, some more obvious than others. You might want to look out for the following:

Gum recession: the exposure in the roots of the teeth is a common problem in adults over the age of 40

Brushing incorrectly: Improper brushing can damage your gum tissue.

Abrasive toothpaste: This can cause enamel to thin and reveal the dentine underneath.

Acidic beverages: Fizzy drinks and even fruit juices can cause heavy enamel erosion.

Gum disease: Gums can become swollen, sore or infected which can lead to gum recession.

A chipped or fractured tooth: Usually characterised by a sharp pain due to biting pressure.

How Pro-Argin™ can help

Ordinary toothpastes work by numbing the pain. However, pain triggers can still reach the nerves via the open tubules in teeth. Pro-Argin™ plugs and seals dentine tubules, which helps block pain triggers to deliver instant* and lasting relief.

Colgate® Sensitive Pro-Relief™ Whitening is clinically proven to provide instant* relief and lasting protection from tooth sensitivity - there is no other product which is more effective. The toothpaste contains arginine, a naturally-occurring amino acid, which, when combined with Calcium Carbonate, blocks and seals the microscopic channels that lead to your tooth nerve centre. Colgate® Sensitive Pro-Relief™ Whitening also helps to restore the natural whiteness of your teeth.

*When applied to each sensitive tooth for one minute

Where does sensitive tooth pain come from?

Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve centre. When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing pain. These exposed areas of the teeth can also be prone to discoloration.

How to Use

For instant relief, apply directly to the sensitive tooth with finger tip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.

For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth. Brush twice daily.

Sensitive teeth may indicate an underlying problem that may need prompt care by a dentist if pain persists.

Children of 6 years and younger: use a pea sized amount for supervised brushing to minimise swallowing. In case of intake of fluoride from other sources consult a dentist or doctor.


Active ingredient: Arginine: 8%

Other ingredients: Calcium Carbonate, Aqua, Sorbitol, Bicarbonate, Sodium Lauryl Sulfate, Sodium Monofluorophosphate (1450 ppmF¯), Aroma, Sodium Silicate, Cellulose Gum, Sodium Bicarbonate, Titanium Dioxide, Potassium Acesulfame, Xanthan Gum, Sucralose

Shopping with us

However you like to shop we've got you covered, from placing an order in-store or by phone to shopping online and through our app.

Discover No7's latest innovation

Discover our first serum clinically proven to reduce the look of wrinkles, firm skin and even skin tone

Save for later

Colgate Sensitive Pro-Relief Whitening Toothpaste 75ml


4.72 out of 5 based on 501 user reviews Colgate Sensitive Pro Relief

£3.80 or 380 points


Collect in store

Home delivery

    Check store availability

Pro-Argin Technology blocks channels to the nerve

Instant relief and lasting protection

Clinically proven

Recommended by dentists

Collect 12 points with this purchase

Visit the brand shop

  • Our partner sites

  • Boots WebMD Macmillan
<-- bazaar voice iframe to JS end -->