Bumble and bumble began as a New York salon in 1977, where they clipped, colored, and styled their way into prominence with a legendary editorial team, strong design ethic, and a line of extraordinary products. Created by stylists to give hairdressers and clients what they couldn't find elsewhere, their high-performance products were made to be mixed and layered for a broad range of effects that would stand up to the demands of photo studios and fashion shows. Wear them as the mood shifts day to day, day to night, outfit to outfit, or season to season.
The first product, Brilliantine, was revealed in 1990 and was born out of a need to develop products, which didn't exist at the time, that hairdressers could use editorially. These are products that could be mixed and layered to produce a broad range of effects. Bumble and bumble soon began introducing it to carefully selected salons and stylists who had respect for the craft and who aspired to achieve excellence in hairdressing.
Today, that group is the Bumble and bumble Salon Network, a collective of independent salons and stores that sells their products and shares their vision. The members attend Bumble and bumble University (Bb.U), an institute for higher learning and a centre for the art and commerce of hairdressing culture.
The work that the Bumble and bumble stylists and editorial team do at the salon and on the runway continues to serve as inspiration for their renowned line of products, which are created and tested in their laboratories and coveted worldwide.
Bumble and bumble is about change and modernity. To this day, they reject hair shows, revere hair heroes, cultivate creativity and foster disciplined rebellion. Above all, they are deeply, passionately, and fearlessly dedicated to the craft of hairdressing.
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