Braun Introduction to Electric Shaving

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Braun: Introduction to Electric Shaving

Shaving giants Braun take a look into male grooming and the reasons behind the popularity of electric shavers.

Published 20/10/2010

The male grooming market has never been bigger and Braun takes a look at the past, present and future of shaving to discover why electric shaving is more popular than ever.

Braun – A Unique Shaving Offering

Heritage:

From Max Braun's early prototypes in the 1940s, through to the latest innovations of the new Series range, Braun has continued to combine first-class expertise with a leading eye for the latest trends. Strong core values and a passion for innovation lie at the heart of Braun's international success.


Design:

The influence of Braun's 'less but better' approach to design extends far beyond the sphere of grooming. Braun products have inspired some of the most iconic designs of the past century and many now have a permanent place at New York's Museum of Modern Art. The new Braun Series is an expert blend of the functional and the aesthetic – a testament to Braun's ongoing contribution in this area.


Innovation:

From Sonic Technology (Series 7) to Ultra-Thin Foil (Series 1), cutting-edge innovation is found at all levels of the Braun Series. The team at Braun's central Innovation Centre works tirelessly to ensure the highest levels of technical capability, continually striving to break new ground.


Consumer Expertise:

Technical mastery counts for nothing unless combined with an acute eye for the needs of the consumer. Braun's attention to detail extends beyond their products, to the millions of people across the globe who use them every day – leaving them with skin that's irresistibly smooth to the touch.


Why Dry Shave?

Comfort/Less Irritation

Foils protect the skin and reduce pulling and tugging, minimising skin irritation during and after the shave.


Convenience

A hassle-free shaving experience, without the need for soap or foam.


Closeness

Today's foil shavers can achieve exceptionally smooth results that last all day.


Speed

A quick and easy shaving solution.


Hygiene

Rinse under the tap for easy cleaning, or use a cleaning system (e.g. Braun Clean&Renew™) for exceptional results.


Why Choose Braun?

Up and Down Motion

Foil shavers offer an extremely natural and efficient shaving method.


Compact Linear Head

Foil shavers allow a precise, controlled and comfortable shaving experience.


Braun's latest foil innovations:

OptiFoil™ Technology

Captures more hair per stroke than ever before (Series 7).


Three-stage Cutting System

Triple foil head cuts progressively closer in a single stroke (Series 3,5,7).


Power-Comb™

Lifts difficult flat-lying hairs for a closer shave (Series 5,7).


Sonic Technology

10,000 micro-vibrations a minute for Braun's closest and most comfortable shave ever (Series 7).


Read more like this:
Braun Shavers: Frequently Asked Questions
Braun Grooming Product Overview

Related categories:
Braun
Shavers

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