Let's talk about privacy
The policy explains how Boots uses your personal data, whether you're shopping on boots.com, having your eyes tested at Boots Opticians or having a prescription filled at your local Boots pharmacy.
There's one change we'd like to point out to you. Our new policy explains that we share customers' personal data across the companies that make up Boots, so we can offer you the best possible service.
The only change you might notice is that if, for example, you are not currently a Boots Advantage Card member, but have agreed to get information from another part of Boots, you may start to receive some new offers and information that we think you may find interesting from us.
We're confident you'll still love the offers we send you, but if you ever decide you'd prefer not to hear from us you can opt out easily and quickly by logging into the 'My Account' section from your Boots Advantage Card or boots.com account and updating your preferences there. Alternatively, if you are a Boots Opticians or Boots Pharmacy customer, please visit your local Opticians or Pharmacy and change your preferences in-store.
Our promise to you
Who's in control of your information?
For the purposes of the Data Protection Act 1998, we have several companies registered as 'Data Controllers' with the Information Commissioner's Office (ICO), principally Boots UK, Boots Opticians Professional Services Limited and Boots Hearingcare Limited. Details are published on a register on the ICO website where you can also find lots of useful information about Data Protection, what it means to you as an individual and how it applies to companies like Boots.
Collecting information about you
Information we get from you
Boots collects personal information about you whenever you shop with us or use our services. Some of it is information you give us directly when, for example, you place an order on boots.com, sign up for a Boots Advantage Card, have a prescription dispensed in one of our pharmacies or have an eye test at a Boots Opticians. Other information is collected indirectly, for example when you use your Boots Advantage Card in store, use our app or post comments on our Facebook page.
Information we collect online: Cookies
We also use 'Pixels', or 'Transparent GIF files', to help manage our online advertising. These are files provided by our advertising management partner, DoubleClick, that can recognise a unique Cookie we have placed on your web browser. This in turn helps us learn which advertisements are most effective at bringing users to our website. The information collected in this way is anonymous, and does not contain any information that identifies you personally.
More information about DoubleClick.
Making our website work:
These Cookies are essential so that you can move around the site and login to the secure areas. Without them you would be unable to shop on the website or access your account.
Monitoring and improving the performance of the website:
These Cookies collect information about how visitors use the boots.com site, eg which pages they visit most often and whether they see error messages. The information is combined so it does not identify individuals, and we use it only to help us improve the way the website works.
Enabling the features of the website:
These Cookies allow our website to remember choices you have made, such as your user name or the region you are in, and help us provide you with a better, more personal experience. For example, they may allow you to watch a video clip, comment on a blog or add a product review.
Marketing and advertising:
These Cookies are used to deliver adverts that are more relevant to you as well as to limit the number of times you see a particular advertisement and to measure the effectiveness of advertising campaigns. The Cookies remember that you have visited a website and this information may then be shared with other organisations for advertising purposes. They're also used to enable price-comparison sites to work.
What are 'Flash Cookies' (or 'local shared objects')?
Boots.com uses Adobe Flash Player to deliver video content and interactive product images. Flash Cookies are stored on your device in a similar way to other types of Cookie, but they're managed differently by your browser.
If you wish to disable or delete Flash Cookies, you can do this through Adobe Flash Player security settings, but please note that you may then be unable to view certain types of information and content on the boots.com website.
A list of the Cookies we use
For a list of the Cookies that may be stored on your computer when you visit boots.com, and why we use them, see our frequently asked questions. From time to time we may make changes to this list as we add or remove features from our website.
Restricting or blocking Cookies
If you'd still prefer to restrict, block or delete Cookies from boots.com or any other website, it's easy to do in your internet browser. Each browser is different, so you'll need to go to the 'help' menu on your browser and look for how to change your 'Cookie preferences'.
Your privacy and shared computers
If you login to boots.com from a shared computer, such as in an internet cafe or from a colleague's computer at work, Cookies may cause your email address to display in the login field